# From the lab

## Blueprints

- [**Why Startups Fail (2026) | Lessons From 200 Founders**](/content/blueprints/why-startups-fail/index.html)  
  Phil Santoro, David Kolodny 13 min read

- [**Preparing to Start a Company**](/content/blueprints/preparing-to-start-a-company/index.html)  
  Phil Santoro 5 min read

- [**How to Get Startup Ideas**](/content/blueprints/how-to-get-startup-ideas/index.html)  
  Phil Santoro 6 min read

- [**How to Turn an Idea Into a Business**](/content/blueprints/how-to-turn-an-idea-into-a-business/index.html)  
  Phil Santoro 12 min read

- [**What Is a Startup Studio? An Inside Look at Wilbur Labs**](/content/blueprints/what-is-a-startup-studio-an-inside-look-at-wilbur-labs/index.html)  
  Phil Santoro 5 min read

### In the press

- [**How Barkbus and Wilbur Labs are transforming mobile dog grooming**](https://www.fastcompany.com/91004982/how-barkbus-and-wilbur-labs-are-transforming-mobile-dog-grooming) - Barkbus in FastCompany

- [**FinanceHQ Emerges From Stealth Mode**](https://www.wealthmanagement.com/technology/financehq-emerges-stealth-mode) - FinanceHQ in WealthManagement

- [**How Wilbur Labs Builds for Long-Term Durability**](https://www.fastcompany.com/90926060/how-wilbur-labs-builds-for-long-term-durability) - Wilbur Labs in Fast Company

- [**Wilbur Labs Is a 2023 Inc. Best Workplaces Honoree!**](https://www.inc.com/profile/wilbur-labs) - Wilbur Labs in Inc.

- [**Wilbur Labs: The Startup Studio Reinventing Company Building**](https://www.startupstudios.com/post/wilbur-labs-the-startup-studio-reinventing-company-building) - Wilbur Labs in Startup Studio Insider

- [**Ex-P&Gers Raise Millions for "Consumer Goods Company of the Future"**](https://www.bizjournals.com/cincinnati/inno/stories/news/2022/03/07/cincy-brands-launches-with-backing-wilbur-labs.html) - Cincy Brands in The Business Journals

- [**VacationRenter CEO Heath Hammett on Personalising Search**](https://shorttermrentalz.com/features/vacationrenter-heath-hammett-qa/) - VacationRenter in Short Term Rentalz

- [**Larger Raises Last Year Might Not Keep Up With Inflation**](https://www.cnbc.com/2022/02/04/larger-raises-workers-got-last-year-might-not-keep-up-with-inflation.html) - Joblist in CNBC

- [**Startups Don’t Need More Money — They Need Customer Insights**](https://www.forbes.com/sites/deniselyohn/2021/09/07/start-ups-dont-need-more-money-they-need-more-customer-insights/) - Wilbur Labs in Forbes

- [**Half of U.S. Hospitality Workers Won’t Return in Job Crunch**](https://www.bloomberg.com/news/articles/2021-07-08/half-of-u-s-hospitality-workers-won-t-return-in-job-crunch) - Joblist in Bloomberg

- [**Here’s Where Americans Are Planning to Go for That Summer Vacation**](https://www.cnbc.com/2021/04/21/summer-vacation-the-most-popular-and-top-emerging-destinations.html) - VacationRenter in CNBC

- [**How to Remain Visible to Your Boss When You Work Remotely**](https://www.fastcompany.com/90612136/how-to-remain-visible-to-your-boss-when-you-work-remotely) - Joblist in Fast Company

- [**People Making a Difference**](https://losangeles.cbslocal.com/video/program/1110/5364676-people-making-a-difference-mobile-groomer-local-rescue-team-up-to-get-dogs-adopted/) - Barkbus in CBS

- [**Barkbus is Helping Shelter Dogs Look Their Best with Free Grooms**](https://people.com/pets/mobile-groomer-barkbus-free-grooms-for-rescue-dogs/) - Barkbus in People

- [**How Employees Are Adjusting to Remote Work**](https://www.inc.com/marcel-schwantes/new-study-explains-how-employees-are-adjusting-to-remote-work.html) - Joblist in Inc.